Building a Diverse Recruiting Strategy: Best Practices and Strategies

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As businesses become more dynamic and global, attracting the right talent is essential for scaling an organization’s success. Employers can tap into a broad pool of potential employees with different perspectives and skill sets with a diverse recruitment strategy. But how do you build an effective recruitment plan? 

We’ll examine best practices and strategies for constructing a successful recruiting program focusing on diversifying your candidate pool. In addition, we’ll discuss ways to source from underrepresented demographics and tips to retain those hires once they join the team. By leveraging current trends in diversity hiring, organizations have the opportunity to create positive change that benefits everyone involved.

Understanding Diversity in Recruiting

Understanding diversity is essential for creating a successful and inclusive workplace when recruiting. Diversity can include a range of characteristics, such as race, gender, age, religion, and more. By embracing and valuing these differences, companies can create a more innovative, creative, and better-equipped workforce to serve a diverse customer base. 

Not only does diverse recruiting improve company culture and overall employee satisfaction, but it can also positively impact the bottom line. To attract and retain a diverse talent pool, organizations must be intentional in their recruitment efforts and prioritize diversity and inclusion throughout the hiring process.

Challenges of Traditional Recruiting Strategies

Traditional recruiting strategies face many challenges that make it difficult to attract and retain top talent. One of the most significant challenges is the existence of biases in the recruiting and hiring process. It can include unconscious biases that affect decisions based on a candidate’s race, gender, or other factors. 

Additionally, there are limitations in relying on referrals and internal networks, as this often leads to narrowing the talent pool. Consequently, this can limit the diversity of perspectives, skill sets, and experiences within the organization. Businesses that must address these challenges risk being left behind as the workforce becomes increasingly diverse.

Best Practices for Building a Diverse Recruiting Strategy

Diversity recruitment is critical to building a well-rounded, inclusive company culture. Here are six best practices to help you develop and implement a successful diversity recruiting strategy:


  1. Develop a diversity recruitment plan: An effective strategy starts with a program combining long-term and short-term goals. First, define the diversity goals for your company, assess your existing recruitment procedures, and identify where gaps exist.
  2. Implement diversity training for recruiters and hiring managers: A vital component of a successful diversity recruitment plan is ensuring that all staff members involved in recruiting and hiring receive training on diversity best practices, unconscious bias, and cultural competence.
  3. Utilize technology and data to remove biases: Technology can help you remove biases. Analyze your data to identify where you are losing diverse candidates, and then modify your approach accordingly.
  4. Build partnerships with diverse organizations: Building partnerships with organizations representing diverse communities in your industry is another effective method for attracting various candidates. This method also enables you to gain access to a diverse pool of qualified candidates.
  5. Create inclusive job descriptions and application processes: Ensure your job descriptions are inclusive and communicate those applicants from all backgrounds are welcome. For example, when creating job descriptions, use gender-neutral language, and avoid any industry-specific jargon that may be unfamiliar to diverse audiences. In addition, simplify your application process to remove unnecessary barriers that may discourage some candidates from applying.
  6. Conduct diversity-focused interviews: Use diversity-focused questions tailored to the candidate’s background. Additionally, ensure that all interviewers are trained to identify and address biases that may influence their evaluations. This approach will help ensure that all candidates are assessed fairly, leading to more diverse hires.

Strategies for Sourcing Diverse Candidates

As companies strive towards building more diverse and inclusive workplaces, sourcing diverse candidates has become increasingly important. Here are five effective strategies for sourcing diverse candidates:

Using social media and online job boards

Social media and online job boards outperform traditional job postings. Leverage your company’s social media presence to promote job openings and connect with diverse candidates. Use job boards catering to diverse candidates and display your job postings on these boards.

Attending diversity job fairs and events

Diversity job fairs and events enable companies to quickly connect with a large pool of diverse candidates. In addition, companies that participate in these events demonstrate their commitment to diversity and increase their visibility among diverse communities.

Targeted advertising and marketing

Targeting your advertising and marketing efforts is crucial. Use advertising and marketing strategies like Google AdWords and Facebook Ads to target your campaigns to reach diverse audiences.

Networking with diverse professionals

Networking with diverse professionals is an effective way to source diverse candidates. Join diverse societies and industry groups and present your company and job openings to these groups. You can also connect with diverse professionals by attending industry conferences, online webinars, and social events.

Partnering with universities and community organizations

Partnering with universities and community organizations that cater to diverse communities is an effective way to source diverse candidates. Universities and community organizations help you gain access to diverse and talented job seekers. Participate in career events and provide internships and mentorship programs to build relationships with potential hires.

Retaining a Diverse Workforce

Retaining a diverse workforce is crucial for any company looking to thrive in today’s globalized marketplace. Creating an inclusive company culture is vital to achieving this goal. Providing employee diversity and inclusion training is a great way to ensure that everyone on the team knows the importance of diversity and feels comfortable working with people from different backgrounds. 

Offering career development opportunities for diverse employees is another way to show that the company values their contributions and is invested in their success. Diversity-focused employee resource groups can also be a valuable tool to support and connect diverse employees. Lastly, conducting regular diversity and inclusion assessments can help the company identify areas for improvement and ensure that it is on the right track toward building a more diverse and inclusive workplace.

Measuring the Success of a Diverse Recruiting Strategy

To truly understand the impact of your initiative, it’s important to track metrics that evaluate diversity and inclusion in the company. For example, it might include the percentage of diverse hires, the retention rate of minority employees, and the performance of diverse employees compared to their peers. Additionally, gathering feedback from current employees and candidates can provide insights into the effectiveness of the recruiting strategy, highlight areas that need improvement, and showcase successes. 

Analyzing the impact of diversity on business outcomes, such as profitability and innovation, can demonstrate the tangible benefits and long-term value of a diverse workforce. In addition, by tracking your recruiting strategy, you can better evaluate your success and make informed decisions for future initiatives.


With more businesses than ever emphasizing diversity and inclusion as core values, having a diverse and effective recruiting strategy is essential to staying competitive in the hiring process. It doesn’t have to be complicated; it just takes dedication, honesty, and creativity. 

To get the most out of your recruitment process, consider working with a professional search firm such as Gables Search Group, which specializes in building effective and diverse recruitment strategies for businesses. By partnering with us, we can help develop a successful recruitment strategy emphasizing diversity.